There’s a new lifestyle brand on the market and it’s changing the face of marijuana as we know it. As attitudes and laws surrounding cannabis shift towards legalization, business opportunities abound and the latest player on the cannabis scene is Marley Natural – a national, soon to be international, brand built upon Bob Marley’s belief in the positive potential of the herb to heal and inspire.

Led by private equity firm Privateer Holdings – in collaboration with the Marley family – the brand’s offerings include locally-sourced, sun-grown cannabis flower and oil, a line of body care products that blends the moisturizing properties of hemp seed oil with Jamaican botanicals, and a collection of smoking accessories made from sustainably grown American Black Walnut and hand-blown glass.

The unequivocal stunner of the brand’s debut collection is the eight-piece line of smoking accessories which range from spoon pipes to travel cases to wooden prep trays. The elegant meant-to-be seen designs are setting the tone for the future of this still semi illicit ritual – elevating 420 and placing it on a par with tea time, and most certainly giving grandma’s tea set competition for pride of place in the parlor.

Marley Natural body care line and smoking accessories are now available nationally without restriction, while their cannabis flower and oil are exclusively available in California. Over the course of 2016, the brand plans to expand its offerings to other legalized states, and internationally in 2017.