This short film by Method Design has us pressing play or repeat, all while gorging on its visual eye candy. The digitally crafted video was designed for the 2016 AICP awards’ – a celebration of global creativity among independent producers of commercials, and the results are fantastic.

 

AICP Directors Cut by Method Design

 

AICP Directors Cut by Method Design
METHOD’S VISION…

for the reel was to highlight the prolific and innovative nature of the industry by portraying each of the AICP sponsors as a moving, grooving avatar.

 

AICP Directors Cut by Method Design

 

AICP Directors Cut by Method Design
THE STUDIO…

used motion capture to digitally record the movements of professional dancers as they broke down various popular dance moves. This data was then combined with procedural animation and dynamic simulations to create a well-rhythmed explosion of fur, feathers, particles and more.

 

AICP Directors Cut by Method Design

 

AICP Directors Cut by Method Design
THE RESULT…

is equal parts playful and mesmerizing in its depiction of the industry’s trajectory – where man and technology tango and twist on there way to an increasingly fantastical future.