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restrained opulence

An Exemplary Parisian Boutique

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55 Croisette - A Parisian Boutique by Humbert & Poyet
Photography by Francis Amiand

 

FOLLOWING…

the successes of their high-end fashion boutiques in Cannes and Saint Tropez, 55 Croisette has opened its third location in the heart of Paris, on the prestigious Rue du Faubourg Saint-Honoré. Inspired by the Art Deco style of 1920s Paris and the client’s vision for an elegant yet warm interior, talented young architects Emil Humbert and Christophe Poyet of Monaco based Humbert & Poyet have created an atmosphere of grace in a world of high-end retail design.

 

55 Croisette - A Parisian Boutique by Humbert & Poyet
Photography by Francis Amiand

 

55 Croisette - A Parisian Boutique by Humbert & Poyet

 

CREATION OF…

a dramatic double-height entrance allowed Humbert & Poyet to install a geometric assemblage of aged mirrors along one wall to reflect the dazzling light fixture above. The custom, art deco inspired luminaire boasts an intricate solid brass frame punctuated by handcrafted Italian opal glass globes.

 

55 Croisette - A Parisian Boutique by Humbert & Poyet
Photography by Francis Amiand

 

55 Croisette - A Parisian Boutique by Humbert & Poyet
Photography by Francis Amiand

 

55 Croisette - A Parisian Boutique by Humbert & Poyet

 

A TERRAZZO…

staircase invites visitors to the second level where custom moldings frame product against a pristine white backdrop while, underfoot, a boldly tinted oak floor imbues the gallery-like environment with a kinetic sense of energy.

 

55 Croisette - A Parisian Boutique by Humbert & Poyet
Photography by Francis Amiand

 

55 Croisette - A Parisian Boutique by Humbert & Poyet
Photography by Francis Amiand

 

55 Croisette - A Parisian Boutique by Humbert & Poyet

 

THE PALETTE…

plays a key role in differentiating the women’s and men’s departments; with the designers opting for a warm golden decor for the women and a graphic black and white monochrome for the men. An earthy bronze runs throughout the store as a strong, unifying thread.

 

55 Croisette - A Parisian Boutique by Humbert & Poyet
Photography by Francis Amiand

 

55 Croisette - A Parisian Boutique by Humbert & Poyet
Photography by Francis Amiand

 

55 Croisette - A Parisian Boutique by Humbert & Poyet

 

REFINED…

elegant and grounded in an unwavering attention to craftsmanship and detail – the new boutique perfectly encapsulates 55 Croisette’s vibey sense of style while simultaneously bearing Humbert & Poyet’s signature approach to design – reflecting a luxury that is felt every bit as much as it is seen.

 

SHOP THE LOOK
A PARISIAN BOUTIQUE

 

Shop The Look - A Parisian Boutique

 

FROM TOP LEFT

 

Koko Fixed Pendant Light in Brass

Cashmere Dillon Throw

Gubi Round Wall Mirror

 Spencer Coffee Table in Brushed Brass

MOD Hardware Handles in Oil Rubbed Bronze

 

 

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