Paris Design Week is underway and that means yours truly is well on the hunt – sussing out the very best designs on show. Kicking off this season’s coverage with a bit of a twist, I present, NO NAME, a luxury kitchen manufacturer with a somewhat iconoclastic view towards branding and design. The brand, or lack thereof, is based on the idea of building out from a blank canvas.
Following the initial glimmer of an idea, the company’s founder set out to create a rigorous CAD software program to define the functional components from which each kitchen would be built. Today, when working with clients, it’s these established components that serve as the functional base of each unique design. From there the client is invited to paint their own picture using high quality and often unusual kitchen materials, ranging from copper and stainless steel, to lacquer and solid wood. In the end, each kitchen is driven by the client’s unique needs, preferences and limitations – rendering the client the true creator of the product. It is in this spirit that the brand relinquishes authorship, neither marking or signing any part of the competed work.
As the company’s founder, Roland Szele, puts it, “I imagined NO NAME Kitchen manufacture so you can tell your own story, against the current universal luxury, cataloged, sanitized and socially defined. It is a vision resolutely free, uninhibited, assumed, and empowered…”
The kitchen shown here was customized exclusively for L’Eclaireur Hérold boutique, where it’s on full-room-display in their Paris location.