American entrepreneur, Seth Godin, is the founder of one of the earliest online marketing companies, the author of 15 bestselling books, the creator of Squidoo and the list goes on. Ultimately, Seth is an expert in seeing things differently and in this 20 minute lecture for CreativeMornings*, he offers some new ways to look at our careers and the choices we make surrounding them. Click play for Seth’s views on the chicken and egg of what makes a great designer, the importance of picking yourself, and the media company that each and every one of us owns… if we will only claim it.

If you enjoyed the video above, the post lecture question and answer session is an equally worthy watch.

* CreativeMornings is a free breakfast lecture series for creative people, held monthly in cities around the world and made available online.