Designer Alex Van Der Breggen of the Canadian MacLaren McCann advertising agency has created two fantastic ads for the Japanese cutlery retailer, Knifewear. Clean, simple, honest and even charming, Van Der Breggen has masterfully folded creativity, craft and culture into two compelling campaigns.

The MacLaren McCann agency’s mission statement is “Truth Well Told” – I think it’s fair to call this mission, accomplished.

Creative Director: Mike Meadus, Copywriter: Sean Mitchell, Art Director: Alex Van Der Breggen,

Photographer: Jason Stang